Knowledge Centers

Yara Knowledge Centers (YKC) are primarily demonstration facilities used for product demonstration, education on crop and last-mile delivery points for Yara solutions. These facilities provide knowledge on crop nutrition, soil health, & fertilizer management, with a long-term approach to assist farmers upgrade to a premium portfolio in goods supplied. In our strives to Strengthen the Core portfolio. YKC are there to drive product advocacy while increasing brand equity.

Value Proposition

Positioning Statement: For smallholder farmers seeking to cultivate success, Yara Knowledge Centre is the trusted partner to showcase innovative farming approaches that equip farmers with the knowledge, digital solutions, and support needed to achieve sustainable farming, improved yields, and build prosperous livelihoods.

Target Audience: Smallholder Farmers

The positioning statement clearly identifies the target audience as smallholder farmers, medium scale and commercial indicating a focus on addressing their specific needs, challenges with a long term to upgrade them to Yara’s premium portfolio.

Core Benefit: Equipping smallholder farmers for Success

The Knowledge Centre positions itself as a partner that equips smallholder farmers with the necessary resources, knowledge, tools, and support to succeed in their farming endeavors.

3.1 Yara

(i) Sustainable Farming Practices: The Yara Knowledge Centre emphasizes its commitment to promoting sustainable farming practices, helping farmers adopt methods that enhance environmental stewardship while ensuring long-term profitability.

(ii) Improved Yields: The Yara Knowledge Centre focuses on helping farmers improve their yields by providing them with access to relevant and up-to-date agricultural knowledge, techniques, and technologies.

(iii) Prosperous Livelihoods: The Yara Knowledge Centre's objective is to empower smallholder farmers to build prosperous livelihoods, using digital solutions, suggesting a holistic approach that goes beyond just agricultural practices to encompass economic sustainability and overall well-being.

(iv) Trust and Reliability: The positioning statement positions the Yara Knowledge Centre as a trusted partner, instilling confidence in smallholder farmers that they can rely on its expertise and resources.

By combining the promotion of sustainable farming practices, improving yields, and enabling prosperous livelihoods, Yara Knowledge Centre is uniquely positioned to empower smallholder farmers with the knowledge and support they need to thrive in their farming endeavors.

Below is a map outlining our knowledge centers in Kenya:

Click Here to Download the PDF Version of the YKC Overview Map

Yara East Africa is Kenya and Uganda’s leading crop nutrition company, providing farmers in Kenya and Uganda with knowledge and best practices to sustainably improve crop yields, quality, and farmers’ profits. Yara EA Ltd is a subsidiary of Yara International SA.

Yara East Africa has been in operation in Kenya and Uganda since 1995; importing and distributing fertilizer to Kenyan farmers. It has developed crop specific fertilizers and foliar micronutrient crop programs to supply complete balanced crop nutrition for a wide range of arable, horticultural, grassland, fruit and forage crops, Yara also offers capacity building programs to farmers.

Yara has over the years developed a broad fertilizer portfolio to suit the main crop nutrition solutions to increase their productivity translating to higher farmer and household incomes.